Please dont buy this – Patagonia’s awesome initiative
Furthering my Bag It blog, not only do we have a throw a bag away culture but also a disposable attitude to products we buy. We are entering a economic and resource constrained future and in the US 750kg per person of ‘waste’ is thrown away every year. Thats not only a lot of resources being thrown away but also a lot of money!
But how many of us know how to darn a sock anymore? Yes, some of it is lost skills. But some of it is designed obselesence. And some of it is products being designed so we cant replace batteries or parts. Individuals are starting to turn this around with inititatives like iFixit but what are companies doing about increasing the length of ownership of their products.
Well, Patagonia, an outdoor clothing retailer, have a new initiative called ‘Common Threads’. They are pledging to help you repair broken Patagonia items, help you find a new home for an unwanted Patagonia item and agree to take back their items at the end of its life.
A true integration of service and product. You are no longer buying a product from Patagonia you are entering into a service agreement with Patagonia. One that benefits you and the planet.
How could this approach change your thinking, how you consider the ownership of the products you use or even the service or product the company you work for produces?