Sunday Morning – Disruptive Efficiency Technology – Jevons Paradox

I’m not sure this could be classed as a disruptive technology, maybe more a distractive technology. But one thing we need to make sure of is that we don’t follow Jevons Paradox – as we become more efficient at something we use more of it. This one from treehugger is a classic example – why do that?


Lloyd Alter/CC BY 2.0

The impact equation shows us that if we increase the number of services per person (TVs in toilets) then it doesn’t matter how much more efficient we make the TV screens we will be increasing our impact on the environment. Where is the moderation in this?

1 Comments on “Sunday Morning – Disruptive Efficiency Technology – Jevons Paradox”

  1. Pingback: Sunday Morning – Disruptive Advertising Technology – Simon Wild

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