Russell Brand on living within the means of one planet – seriously

20131030-081730.jpg Now, you maybe as surprised as me to hear Russell Brand talking (fairly) seriously about the current constraints we face on our one planet but he has, and quite elegantly and with authority to boot.

Russell’s interview with Jeremy Paxman in the UK is doing the internet rounds and is worth a watch, but his first article as guest editor at the New Statesman is definately worth a read.

Some of my favourite bits were:

“Biomechanically we are individuals, clearly. On the most obvious frequency of our known sensorial reality we are independent anatomical units. So we must take care of ourselves. But with our individual survival ensured there is little satisfaction to be gained by enthroning and enshrining ourselves as individuals.” I am writing a post about Competitive Competition at the moment and this quote from Russell is as true for companies as it is for individuals, for in the original definition of companies they are people.

“Buckminster Fuller outlines what ought be our collective objectives succinctly: “to make the world work for 100 per cent of humanity in the shortest possible time through spontaneous co-operation without ecological offence or the disadvantage of anyone”.” A great Bucky quote – one of my favourites. We have known what we need to do for a long time, we just need to get on and do it. Which leads me to another quote in Russel’s article – The Indian teacher Yogananda said: “It doesn’t matter if a cave has been in darkness for 10,000 years or half an hour, once you light a match it is illuminated.”

“David Cameron said in his conference speech that profit is “not a dirty word”. Profit is the most profane word we have. In its pursuit we have forgotten that while individual interests are being met, we as a whole are being annihilated. The reality, when not fragmented through the corrupting lens of elitism, is we are all on one planet.” I focused on the last part “we are all on one planet”, but it needed the context from the article. I believe that the two – planet and profit – can co-exist but that the focus should be planet first profit second, not what we currently have which is profit first planet second, or maybe 22nd.

“We have to be inclusive of everyone, to recognise our similarities are more important than our differences and that we have an immediate ecological imperative”. Ecological imperative, yep time to shift to the ecological model.

“The only systems we can afford to employ are those that rationally serve the planet first, then all humanity. Not out of some woolly, bullshit tree-hugging piffle but because we live on it, currently without alternatives.” Planet first then humanity, sounds like Environment first then Society then Economy, the Ecological Model. “Wooly, bullshit tree-hugging piffle”, yep, we need to remove the word ‘green’ from all dictionaries around the world unless it is used to describe a colour, which is what green is. We need to bury green, morn it and move on.

“The Agricultural Revolution took thousands of years, the Industrial Revolution took hundreds of years, the Technological Revolution took tens, the Spiritual Revolution has come and we have only an instant to act.” I think there is a great analogy of this quote to the Kondratiev Cycles or Innovation Waves (can’t believe I haven’t posted about this), the next wave is coming and I think and agree with the “Sixth Wave” authors that it will be an Ecological Innovation wave, maybe this will be part of the Spiritual Revolution that Russell believes is coming.

A surprising and very interesting article.

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