An article from Entrepreneur Magazine talked about the impact of setting personal and business goals versus systems and targets but it started me to question the effectiveness of focusing on goals and targets rather than systems and processes in sustainability. Think of star ratings, once the property industry reached the top level 6 stars, innovation stalled, we met the target, been there done that, oh we must be sustainable now. Now imagine what the impact would have been if we focused on designing processes and systems that focused on long terms rapid transformation rather than an end goal – there is after all no end goal, we will always have to be better.

So here are a few snippets from the article together with a few of my thoughts as to what it means for sustainability at the end.

First the article.

“We all have things that we want to…