Search Results: is sustainability still possible

How to be Green – Pareto Guide to Sustainability

I am sure most of you would have heard of the Pareto Principle or the 80/20 rule. Well, it equally applies to sustainability – 80% of our impact can be attributed to 20% of our choices. A mass generalisation with no scientific back up but I reckon it’s pretty close. Why? The Individual Approximately 80% […]

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What is sustainability – less than 24 tonnes of stuff that’s for sure

“In 2008 people around the world consumed 68 billion tonnes of materials, including metals, fossil fuels and biomass.” That’s a lot of stuff being dug out of the ground or cut down every year. If we shared that out equally we would each have consumed 10 tonnes, but we don’t live equally so the average […]

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Is sustainability still sustainable – don’t take the fool’s gold and prepare for our unsustainability

I am still only on chapter 1 and this book is blowing my mind. This post offers a few thoughts on finishing chapter 1 as well as some food for thought about the property industry’s ‘fool’s gold’. A kind reader pointed out that I had got the name of the book wrong in the post […]

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From Green to Ecological, but what is Better in the property industry?

In the awesome book “Is sustainability still possible?” there was a table that described the need for a shift in our economic models and that ‘green’ is only an intermediary step. The outcome of the final model is ‘Better’ but what is ‘Better’, tell me what you think it is for your chance to win […]

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Don’t create a ‘sustainable brand’, create a sustainable company

I love Fast Companies Co-Exist website, it’s awesome. But I am struggling with a recent article, particularly in light of reading “Is sustainability still possible?” and my recent posts on the matter. The title of the article was “10 Qualities That You Need To Create A Sustainable Brand” the article was wonderfully written and I […]

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Is sustainable consumption a marketing fib?

Is sustainable consumption really possible? If it isn’t then it must be a marketing fib. If it is possible, what does it look like? In a recent Guardian article about trust being important for building a sustainable company the author started off by saying “One of the reasons mainstream consumers do not go weak at […]

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How to be green – the one planet benefits of ‘productivity’ rather than ‘efficiency’

Although it may at first not appear that a Russian medical train is a possible solution to living within the means of one planet it does in fact have huge benefits. Our future needs to focus on productivity as much if not more than efficiency. How so? The downside Let us first look at the […]

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