Search Results: is sustainability still sustainable

Is sustainability still sustainable – don’t take the fool’s gold and prepare for our unsustainability

I am still only on chapter 1 and this book is blowing my mind. This post offers a few thoughts on finishing chapter 1 as well as some food for thought about the property industry’s ‘fool’s gold’. A kind reader pointed out that I had got the name of the book wrong in the post […]

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Is Sustainability still Sustainable? – State of the World 2013 Report

Discovered this book at the weekend on Kindle Cloud – the title intrigued me as it is common with a lot of thoughts of my own at the moment. The first sentence of the first paragraph of chapter 1 really resonates with a lot of conversations that are happening in the property industry in Australia […]

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Is sustainable consumption a marketing fib?

Is sustainable consumption really possible? If it isn’t then it must be a marketing fib. If it is possible, what does it look like? In a recent Guardian article about trust being important for building a sustainable company the author started off by saying “One of the reasons mainstream consumers do not go weak at […]

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You need to run a sustainable business to build trust

An article from The Guardian reinforced my post from a while back called “Don’t create a ‘sustainable brand’, create a sustainable company” about how as a business or company you must be authentic in your branding of sustainable. That you must create a sustainable business before you sell a sustainable brand. The Guardian article concludes […]

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How to be Green – Pareto Guide to Sustainability

I am sure most of you would have heard of the Pareto Principle or the 80/20 rule. Well, it equally applies to sustainability – 80% of our impact can be attributed to 20% of our choices. A mass generalisation with no scientific back up but I reckon it’s pretty close. Why? The Individual Approximately 80% […]

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What is sustainability – less than 24 tonnes of stuff that’s for sure

“In 2008 people around the world consumed 68 billion tonnes of materials, including metals, fossil fuels and biomass.” That’s a lot of stuff being dug out of the ground or cut down every year. If we shared that out equally we would each have consumed 10 tonnes, but we don’t live equally so the average […]

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Is sustainability dead in the property industry?

A great reflective piece from Romilly Madew, CEO, Green Building Council of Australia on whether sustainability is dead. Romilly describes the positives of the trends being seen “Harvard Business Review has called sustainability a ‘megatrend’ akin to the industrial and information technology revolutions because it is dramatically refashioning the way we do business” and “Trendwatching’s most […]

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