Search Results: sustainable company

Don’t create a ‘sustainable brand’, create a sustainable company

I love Fast Companies Co-Exist website, it’s awesome. But I am struggling with a recent article, particularly in light of reading “Is sustainability still possible?” and my recent posts on the matter. The title of the article was “10 Qualities That You Need To Create A Sustainable Brand” the article was wonderfully written and I […]

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10 Sustainable Business Stories Too Important to Miss from HBR

A great article on the 10 sustainable business stories from 2013 from Harvard Business Review. For those who are time strapped this time of year, below are the snippets of the hbr article, if you have more time or need something to read over the festive break read the full article. Here are the snippets […]

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Is sustainable consumption a marketing fib?

Is sustainable consumption really possible? If it isn’t then it must be a marketing fib. If it is possible, what does it look like? In a recent Guardian article about trust being important for building a sustainable company the author started off by saying “One of the reasons mainstream consumers do not go weak at […]

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Sustainable companies of the future will build loyalty through less not more

And it probably isn’t too far into the future. Patagonia are already starting to build loyalty with it’s ‘Please don’t buy this campaign’ from late last year and I am sure there are many more. But what would it mean for the property industry, for building owners? What are the new models of the property […]

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You need to run a sustainable business to build trust

An article from The Guardian reinforced my post from a while back called “Don’t create a ‘sustainable brand’, create a sustainable company” about how as a business or company you must be authentic in your branding of sustainable. That you must create a sustainable business before you sell a sustainable brand. The Guardian article concludes […]

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Future Sustainable Workplace – Is it Herman Miller’s Public Office Landscape?

The latest project from Herman Miller called ‘Public Office Landscape’ explores the latest trends and research that indicate that collaboration is coupled with mobility and we are tending to need to spend less time tethered to a workstation. The project was designed by Fuse Project and allows for endless flexibility in how the desks, casual […]

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Companies that collaborate will ride on rocket powered roller skates

Collaboration will drive success in your company over the next 5 years. You will have to collaborate with your competitors, with your supply chain, with Government, with NFPs and with companies and people who aren’t even on your radar. The companies that get it right will be riding on rocket powered roller skates, those that […]

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