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Sustainable companies of the future will build loyalty through less not more

And it probably isn’t too far into the future. Patagonia are already starting to build loyalty with it’s ‘Please don’t buy this campaign’ from late last year and I am sure there are many more. But what would it mean for the property industry, for building owners? What are the new models of the property […]

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From Green to Ecological, but what is Better in the property industry?

In the awesome book “Is sustainability still possible?” there was a table that described the need for a shift in our economic models and that ‘green’ is only an intermediary step. The outcome of the final model is ‘Better’ but what is ‘Better’, tell me what you think it is for your chance to win […]

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