I follow Seth Godin’s blog. He posts every day. Some a great thought provokers, some are keepers and some just pass me by. He is a marketing guru and as such sparks my interest of selling sustainability. His post from a couple of days ago covered design – mainly about online user interfaces but there […]
We get it drummed into us at an early age to complete our tasks – we get rewarded for finishing out homework or completing an exam. Being green doesn’t work like that. Seth Godin I get a lot of inspiration from Seth Godin’s books and from his blog, I recently starting reading “Whatcha gonna do […]
“Sometimes we can’t measure what we need, so we invent a proxy, something that’s much easier to measure and stands in as an approximation” – have we done this with carbon emissions as a measurement for sustainability in the built environment? And if we have, what implications does gaming the proxy have on our built […]
